I am a BTech-qualified Public Relations Practitioner with an additional qualification in Social Media and Web PR.
I have been in the industry since 2007 and in the period leading up to the establishment of Yolandi de Wet PR in 2012, played a key role on the PR teams of Marlene Truter Communications and CN Communication.


Let's work together

I understand the importance of being able to communicate clearly and interpret briefs well.
My one-on-one experience with clients and companies is invaluable and ensures a successful outcome on every project.
I believe one of my strongest qualities is the relationships I’ve built with people and still maintain, whether in person or virtually.

Why choose me?

In the industry since 2007

My client base and diverse project involvement include several well-known food and wine producers, as well as a wide range of related products, festivals, agriculture, restaurant, awards functions and other event related companies and partnerships.
My experience allows me to give clients excellent quality results by means of individually designed communication strategies tailored to each client’s unique requirements.


What I Offer

My services include the composing, managing and executing of communication strategies with regards to the following:
  • Updated media lists in the wine, food & events industries
  • Key media contacts for consumer, agricultural and industry related magazines and publications, niche publications, district and national newspapers, online publications, blogs, radio and television
  • Sending media releases, artwork and images to key media contacts for publicity in target media
  • Follow-up of media releases and tracking media coverage (media clippings available on request)
  • Calculating value of media coverage.
  • Arranging media drops to key media (new products)
  • Arrange media visits to the client
  • Constant communication and research for possible publicity pitches
  • Compiling strategies and managing social media platforms like Facebook, Instagram, X and Linkedin
  • Writing media releases
  • Writing of event and function invitations
  • Obtaining quotes for copywriting of media releases (for specific fields of interest)
  • Liaising with copywriter to write media releases
  • Creating and writing advertising copy
  • Allocate advertising budget with optimal added value (free editorial & give-away)
  • Book advertisements and liaise with graphic designer regarding material
  • Writing advertising copy
  • Research and compiling of industry specific guest lists
  • Inviting media to events
  • Socializing with media at the events – welcoming them and making sure everyone is having a good time and have all the information they need
  • Creating and posting social media posts from the event
  • Providing media with press releases, pictures, artwork and any other information they might need
  • Liaising give-aways with added value in target media or influencers
  • Copy writing for give-aways
  • Handling entries and liaising deliveries with prize winners
  • Researching reader events or workshops to get client product/services involved
  • Obtaining quotes from photographers for awards functions, festivals, packaging and styled shots
  • Compiling photography briefs according to client needs
  • Assisting photographer at the function or festival with photography brief and captions
  • Planning and researching styled pictures according to clients’ needs, assisting photographer to create the right mood
  • Liaising for products to be delivered at photographer


What my clients and media say about me


Client & Project Involvement